magazine advert 1,2,3

Magazine advert 1,2 and 3 I have chosen to create 3 different mock ups and based on my audience feedback I will decide which one is best for my product. The first one I included is based on typical conventions of magazine album adverts. The artist has the same clothes as on the digipak because I wanted to create a sense of familiarity for the audience and make it feel as though it is one product. When I began researching my product my target said that they would like the use of the digipak on the front cover so they would know what it looks like when they buy it. I tried to keep the text minimalistic so that the artists face could be clearly seen as I am trying to emphasise the personal connection between the audience and artist. Similarly I chose the main image because she was looking directly into the camera which again enforces the idea that she is talking directly to the audience. Based on my audience they said that overall liked this advert the most. My audience particularly pointed out that the colours stood out and would be easily recognisable if they were to look for it in stores. They also commented on the fact it had 5 star recommendations from music institution which would make it more likely for them to buy the product, not only this but, it is a typical convention on adverts. I will change some aspects of my cover due to the negative feedback I got. Firstly one the main concerns from my audience was that there was no social media links which means they would not be able to find the product. They also said that it would be good to include the record label so they knew what genre of music they buying into. I am also going to list some of the places the music will be available for example, Spotify and amazon pictures. The second advert was made using features of more modern conventions. I tried to make the advert appear as if it is a Polaroid and as my audience is mainstream they often follow things that are on trend so I thought they would be more attracted to this one. Based on my audience feedback the main issue was that I had too much text so if I was going to use this format I would change that. Similarly to my first mock up, the fact that I didn’t use social media icons was issue, so this would also be included. When designing my third digipak I tried to listen to my audience feedback and include different features such as social media icons and the music labels logo so people were aware of what kind of music my artist represented. From evaluating all three forms of adverts I have decided to go with the first format because it is more conventional and when it comes to my final evaluation I will be able to talk more about where I got my inspiration from. I will include features of the first and third mock up and rearrange the text so it looks more fluid. The text of the 3rd mock-up was also too big so this will be reduced on my final product.